- Arjun GreenGraduate No. UK-NAE268608Certified Digital Marketing Specialist – Strategy and LeadershipSyllabus version 5.012 Dec 2024



Arjun Green
Graduate No. UK-NAE268608
Certified Digital Marketing Specialist – Strategy and Leadership
Syllabus version 5.0

12 Dec 2024
Certified Digital Marketing Specialist – Strategy and Leadership
Arjun Green
The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy. It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.
DMI courses are developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers worldwide. As a result, the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
Skills / Knowledge
- Managing Marketing Activities
- Communication Fundamentals
- Digital Marketing and Customer Experience
- Digital Channels
- Analytics, Data, and Ethics
- Managing a Digital Team
- Budgeting and Building an Effective Team
- Digital Leadership
- Developing a Digital Strategy with Strategic Thinking
- Driving Business Performance with Digital Marketing Strategy
Issued on
January 2, 2025
Expires on
Does not expire
Evidence
60%