25.8.20
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Certified Digital Marketing Specialist – Strategy and Leadership

Thomas Joyce-Brown

The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy. It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.

Skills / Knowledge

  • Managing Marketing Activities
  • Communication Fundamentals
  • Digital Marketing and Customer Experience
  • Digital Channels
  • Analytics, Data, and Ethics
  • Managing a Digital Team
  • Budgeting and Building an Effective Team
  • Digital Leadership
  • Developing a Digital Strategy with Strategic Thinking
  • Driving Business Performance with Digital Marketing Strategy

Issued on

July 1, 2024

Expires on

Does not expire

Evidence