- Gillian GibbGraduate No. UK-UWS164907Certified Digital Marketing AssociateSyllabus version 3.018 Apr 2023



Gillian Gibb
Graduate No. UK-UWS164907
Certified Digital Marketing Associate
Syllabus version 3.0
18 Apr 2023
Gillian Gibb
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
April 18, 2023
Expires on
Does not expire