Certified Digital Marketing AssociateGraduate No. US-PEA125207Roberta McKeeverSyllabus version 1.0
27 Mar 2022
Certified Digital Marketing Associate
Graduate No. US-PEA125207
Roberta McKeever
Syllabus version 1.0
27 Mar 2022
Roberta McKeever
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
April 1, 2022
Expires on
Does not expire
Evidence
75%