- Certified Digital Marketing AssociateGraduate No. UK-QMU263785Heather BakerSyllabus version12 Jul 2024

Certified Digital Marketing Associate
Graduate No. UK-QMU263785
Heather Baker
Syllabus version
12 Jul 2024


Heather Baker
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
July 12, 2024
Expires on
Does not expire