- Certified Digital Marketing Specialist – Strategy and LeadershipGraduate No. CY-IMA271033Karina LazickaSyllabus version 5.09 Jun 2024

Certified Digital Marketing Specialist – Strategy and Leadership
Graduate No. CY-IMA271033
Karina Lazicka
Syllabus version 5.0
9 Jun 2024


Certified Digital Marketing Specialist – Strategy and Leadership
Karina Lazicka
The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy. It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.
Skills / Knowledge
- Managing Marketing Activities
- Communication Fundamentals
- Digital Marketing and Customer Experience
- Digital Channels
- Analytics, Data, and Ethics
- Managing a Digital Team
- Budgeting and Building an Effective Team
- Digital Leadership
- Developing a Digital Strategy with Strategic Thinking
- Driving Business Performance with Digital Marketing Strategy
Issued on
July 1, 2024
Expires on
Does not expire
Evidence
84%