Jennifer StevensonGraduate No. US-COC152738Certified Digital Marketing AssociateSyllabus version 3.0
20 Dec 2022
Jennifer Stevenson
Graduate No. US-COC152738
Certified Digital Marketing Associate
Syllabus version 3.0
20 Dec 2022
Jennifer Stevenson
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
January 3, 2023
Expires on
Does not expire
Evidence
95%