- Certified Digital Marketing AssociateGraduate No. UK-BCU134549Daniel ShawSyllabus version 115 Aug 2022

Certified Digital Marketing Associate
Graduate No. UK-BCU134549
Daniel Shaw
Syllabus version 1

15 Aug 2022


Daniel Shaw
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
August 15, 2022
Expires on
Does not expire