- Certified Digital Marketing ProfessionalGraduate No. KE-SIM-1114409Anne Wairimu KirambaSyllabus version 9.011 Apr 2022



Anne Wairimu Kiramba
This course teaches the fundamental principles of Digital Marketing. It is the most widely taught, industry-accredited qualification available in Digital Marketing. The Certified Digital Marketing Professional Program is exclusively designed, validated and taught by leading Digital Marketing professionals.
This course is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, this course carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Skills / Knowledge
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- YouTube and Display Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy