- Carolina NeivaGraduate No. PT-CUP243411Certified Digital Marketing AssociateSyllabus version 3.06 May 2024



Carolina Neiva
Graduate No. PT-CUP243411
Certified Digital Marketing Associate
Syllabus version 3.0
6 May 2024
Carolina Neiva
The Certified Digital Marketing Essentials course is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
Skills / Knowledge
- The Digital Opportunity
- Websites and Email
- Social Media and Social Selling
- Social Customer Service
- Digital Challenges and Risks
- Digital Mindset
- Customer Journeys
- Web Concepts and Terminology
- User Experience
- Reporting Data
- Data Analytics
Issued on
June 5, 2024
Expires on
Does not expire
Evidence
85%