- Certified Digital Marketing AssociateGraduate No. PT-CUP283521Carlota Alexandre Miguel de CarvalhoSyllabus version 4.017 Dec 2024




Carlota Alexandre Miguel de Carvalho
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, this award carries the coveted Digital Marketing Institute accreditation and associated brand recognition.
The Certified Digital Marketing Essentials course help you understand how digital technologies and AI have created a new digital-first reality, and the implications of this reality on you, your role, and the organization. It highlights the opportunities, challenges, and risks of navigating today’s dynamic digital landscape, emphasizing the importance of digital skills, a digital mindset, and understanding consumer expectations as critical factors for successful digital transformation.
Skills / Knowledge
- Digital Opportunity
- Digital Landscape
- Social Media and Online Shopping
- Social Media
- Online Shopping
- Data, Privacy, and Cybersecurity
- Data
- Privacy
- Cybersecurity
- AI and the Organization
- AI
- Artificial Intelligence
- Strategy and the Digital Organization