- Certified Digital Marketing Specialist – Strategy and LeadershipGraduate No. IE-DMI250969Naomi AuquierSyllabus version 5.015 Feb 2024

Certified Digital Marketing Specialist – Strategy and Leadership
Graduate No. IE-DMI250969
Naomi Auquier
Syllabus version 5.0
15 Feb 2024


Certified Digital Marketing Specialist – Strategy and Leadership
Naomi Auquier
The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy. It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.
Skills / Knowledge
- Managing Marketing Activities
- Communication Fundamentals
- Digital Marketing and Customer Experience
- Digital Channels
- Analytics, Data, and Ethics
- Managing a Digital Team
- Budgeting and Building an Effective Team
- Digital Leadership
- Developing a Digital Strategy with Strategic Thinking
- Driving Business Performance with Digital Marketing Strategy
Issued on
March 1, 2024
Expires on
Does not expire