Sharon Higgins
Graduate No. IE-SKIL288811
Certified Digital Marketing Associate
Digital Marketing Playbook
Syllabus version 2
25 Apr 2025
Sharon Higgins
This course teaches the fundamental principles of Digital Marketing. It is designed to help you understand the key concepts of Digital, how it has changed customer behavior and the implications for your role and the wider business.
Skills / Knowledge
- Content Marketing
- Social Media Marketing
- Website and Metrics
- Analytics
- Search Marketing
- Email Marketing
Issued on
May 7, 2025
Expires on
Does not expire
Evidence
75%