- Certified Digital Marketing ProfessionalGraduate No. UK-ANI123318Martin RobsonSyllabus version 9.022 Dec 2004
Martin Robson
This course teaches the fundamental principles of Digital Marketing. It is the most widely taught, industry-accredited qualification available in Digital Marketing. The Certified Digital Marketing Professional Program is exclusively designed, validated and taught by leading Digital Marketing professionals. You become a Certified Digital Marketing Professional by successfully completing the Certified Digital Marketing Professional Program.
The Certified Digital Marketing Professional Program is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
Skills / Knowledge
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- YouTube and Display Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy