- Jen Dawson-MoranGraduate No. IE-DMI293493Certified Digital Marketing Specialist – Strategy and LeadershipSyllabus version 5.124 Jun 2025



Jen Dawson-Moran
Graduate No. IE-DMI293493
Certified Digital Marketing Specialist – Strategy and Leadership
Syllabus version 5.1

24 Jun 2025
Certified Digital Marketing Specialist – Strategy and Leadership
Jen Dawson-Moran
The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy.
It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.
DMI courses are developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers worldwide. As a result, the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
Skills / Knowledge
- Managing Marketing Activities
- Communication Fundamentals
- Digital Marketing and Customer Experience
- Digital Channels
- Analytics, Data, and Ethics
- Managing a Digital Team
- Budgeting and Building an Effective Team
- Digital Leadership
- Developing a Digital Strategy with Strategic Thinking
- Driving Business Performance with Digital Marketing Strategy
Issued on
July 11, 2025
Expires on
Does not expire
Evidence
84%