- Certified Digital Marketing Specialist – SearchGraduate No. UK-MMC287129Matthew RoySyllabus version 6.021 Feb 2025

Certified Digital Marketing Specialist – Search
Graduate No. UK-MMC287129
Matthew Roy
Syllabus version 6.0

21 Feb 2025


Matthew Roy
The Certified Digital Marketing Specialist – Search course provides the latest and most effective search strategies for today’s marketing professional.
You will develop true expertise with our DMI Specialist, Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.
DMI courses are developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers worldwide. As a result, the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
Skills / Knowledge
- SEO
- Content Marketing for Search
- Optimizing SEO
- SEO Setup
- Paid Search Fundamentals
- Managing Paid Search Campaigns
- Generating Demand with Google Ads
- Search Analytics
- Data and Data Visualization
- Search Strategy Research and Planning
- Search Strategy Execution and Optimization
Issued on
March 18, 2025
Expires on
Does not expire
Evidence
68%