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Certified Digital Marketing Specialist – Strategy and Leadership

The Certified Digital Marketing Specialist program in Strategy and Leadership is aimed at marketing professionals seeking specialist skills enabling them to assume responsibility for planning, building, executing, and optimizing a digital marketing strategy.

It is also appropriate for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organization.

DMI courses are developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers worldwide. As a result, the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.

Skills / Knowledge

  • Managing Marketing Activities
  • Communication Fundamentals
  • Digital Marketing and Customer Experience
  • Digital Channels
  • Analytics, Data, and Ethics
  • Managing a Digital Team
  • Budgeting and Building an Effective Team
  • Digital Leadership
  • Developing a Digital Strategy with Strategic Thinking
  • Driving Business Performance with Digital Marketing Strategy