AI for Business and Marketing

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, this award carries the coveted Digital Marketing Institute accreditation and associated brand recognition.

This course is designed to demystify AI to address the key barrier of AI adoption — lack of fluency and shared knowledge, especially among senior management teams, marketing professionals starting with AI and non-marketers. Unlike courses that are either overly generic or narrowly focused, It provides a holistic and accessible approach to AI, equipping learners with practical skills, simple yet comprehensive fundamentals to confidently understand and apply AI.