25.13.10
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Advanced AI for Digital Marketing

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, this award carries the coveted Digital Marketing Institute accreditation and associated brand recognition.

This advanced course offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.

Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

Skills / Knowledge

  • AI for Data-Driven Decision-Making
  • Advanced AI Applications in Marketing
  • Marketing Automation with AI
  • AI for Omnichannel Strategy
  • AI in Customer Journey Mapping
  • AI-Driven Competitor Research
  • Creating Customer Personas
  • Content Ideation
  • Content Creation Tools
  • Image, Video, and Audio AI Tools
  • AI and SEO
  • Using AI for Keyword Research
  • Using AI with Google Ads
  • AI and Social Media
  • Using AI to Improve CX